“Scam or phishing emails typically have one of two strategies: fear or greed,” Jonathan Penn, Director of Strategy at security software firm Avast, told Fox News. “Fear includes email notifications that your account has been locked, there are charges that you didn’t make, or just that there’s been suspicious activity you need to check. Greed includes notifications about free gifts, trips, or gift cards; stock advice or debt consolidation or financial advice." Phishing scams are often presented as a call for immediate action. That should always be a tip off.